For a second, I thought nothing of it. Then, as things started to click, I did a double-take. It went something like, "Wait ... the font used for the title is distinctly green ... oh, no ... is this what I think it is?" Turns out ... yeah, it was.
I'm sorry, but Oliver Queen works best for me as a middle-aged guy. I'd much rather see him played by Liam Neeson or Sean Connery (those might not be the best choices, but off the top of my head, they're close enough to what I have in mind to give you an idea, I think...) than some strapping young "hottie".
I may be wrong, but could it be that the more youthful Green Arrow/Ollie Queen of The New 52, a "reboot" that was in effect just over a year ago now, was coordinated with the development of this new post-Smallville "teen"-geared TV series?
Here's Oliver/GA the way I prefer to think of him, as rendered by Neal Adams:
And later, by Mike Grell:
Of course, the bearded version of the character was a redesign, courtesy of Adams (first used for Brave in the Bold #85 (Aug.-Sept. 1969), its cover shown above). The character had been around since More Fun Comics #73 (Nov. 1941), and had pretty much always looked more or less like this:
Arguably, the original conception of GA, with his short hair and clean-cut, boyish face, is closer to the New 52 version than the Adams/Grell/etc. version! So who am I to complain about the "reboot"? Just some stubborn ol' crank, I guess! :D